About.

Tornado of inspiration & gratitude, ripped jean wearing, cussword swearing, lightning bolt in human form with a heart that could melt the sun. 

Beth Jones is the go-to strategist for the ones who have built everything—the career, the brand, the reputation, the image—
but somehow, it still feels like they’re the only ones who don’t see what everyone else does.

The ones who are always the strong one.
The ones who never drop the ball.
The ones who carry it all so well that no one ever stops to ask if they’re tired.

And honestly? They wouldn’t even know how to answer if someone did.

She’s the creator of The ReProgram—a recalibration experience designed for the ones who have done the work, built the thing, and checked every damn box


but still feel like they’re missing something—like there’s some secret to feeling whole that no one told them.

She also runs Sanctuary Retreats—all-inclusive, permission slips to exhale in a luxury setting where nothing is required of you, and every conversation expands you.

Her work is for you if:


✔ You’re tired of being the one who holds everything together.


✔ You’re exhausted from solving 100 things at once while feeling like you’re the only one who doesn’t have it figured out.


✔ You don’t need another strategy—you need to recalibrate who you are underneath the weight of all the expectations.

She’s a master of identity recalibration, self-trust, high-performance decision-making, and teaching the ones who have always been the answer for everyone else how to shift from task management → to effortless, results-driven leadership.

Fun fact? She’s highly allergic to mediocrity, forced vulnerability, and the idea that you have to “do more” to finally feel at peace.

When you’re ready to move differently, lead differently, and finally stop carrying what was never yours to hold… you know where to find her.

The why


I got into this work because I spent years being exactly where you are now.

Holding it all together.
Making everything look effortless.
Carrying a weight no one could see—so no one ever thought to ask if I needed help.

And like you, I told myself it was just part of the deal. That this is what happens when you’re ‘capable.’ That it would eventually get easier.

But it didn’t.

Because no one tells you that when you spend your whole life being the one everyone turns to—
You forget what it feels like to have somewhere to turn yourself.

So I built the thing I spent years searching for.

A space where you don’t have to perform.
Where you don’t have to explain yourself.
Where you don’t have to hold it all alone anymore.

If this is what you’ve been waiting for, you already know where to find me.